I'm an accomplished
Associate Creative Director and a visionary design strategist crafting cutting-edge xperiences with a 20-year track record in UX and design. Throughout my career, I have managed and mentored UX designers and initiated projects that greatly improved customer experiences.
I specialize in user-centered design and have delivered exceptional UX solutions for renowned companies like Citi, Chase, MetLife, and Walgreens.
My skill set encompasses creating wireframes, prototypes, information architecture, conducting competitor analysis, and managing UX designers. Additionally, I have experience working on design systems, developing visually appealing designs for print, web, and responsive platforms, implementing HTML/CSS, and conducting visual QA testing.
I am proficient in design tools like Figma, Sketch, Adobe XD, Miro, and the Adobe Suite. I hold UX certifications from respected organizations like HFI and Interaction Design Foundation.
Additionally, I have a passion for conceiving my ideas into digital products and I have developed two notable apps: DoPotluck and DoHomeFood.
For me, UX is more than just a profession, it is a way of life.
One of the best design team players I've worked with.
I got to know Sajindas during my tenure at Photon working for Citi bank design team. I added Sajindas to the team as we needed reliable design leads to carry on some heavy weight initiatives. From the first week, Sajindas hit the ground running with the requirements and started delivering to the clients. He continued to prove his talent and capabilities through some of the most complicated projects.
Sajindas comes to work with a calm confident approach and a friendly genuine attitude. He led with a high standard of work quality and continued delivering consistently at the same level. The team and I loved his commitment to work and his positively contagious work ethics. He's got the characteristics of a great leader while remaining a very talented designer.
All the best Sajindas in your career. Would be great if we get to work together again in the future.
Rarely does one come across such a talented and hard working individual as Sajin. I'm amazed by Sajin's ability to constantly deliver creative designs and UI enhancements in a timely and effective manner.
Sajin remains my number one contact for anything graphic design related, either professionally or personally. Any future employer would be lucky to have Sajin as a graphic designer, he has earned my highest recommendation.
Sajin is an outstanding UI & UX designer.
He worked directly on my team as a Sr. UX designer on the service domain at Citibank for both the Web & Mobile channels. He is a great partner, and it's a true pleasure to work with him. His attention to details is superb and his organization & communication skills made him an excellent fit to tackle several complex product features coming our way.
Sajin not only met our requirements but went above and beyond when it came to pushing the envelope for our banking products. I look forward to working with him in the future if given the opportunity.
Sajin is not only incredibly kind, considerate, and level-headed, he is an amazing designer.
He has worked on a variety of high-profile projects and changes within the Citi Mobile Apps and Citi Online Banking experiences – each one of them taken on with a positive, can-do attitude and smile on his face. Even when facing ambiguous direction from our product partners or leadership, Sajin pushes through the challenges and creates wholistic, eye-catching designs aimed towards all of our customers. He also takes the time and makes the effort to ensure he is thinking about the bigger picture and future, which continues to push the company design in a forward direction.
Sajin is a pleasure to work with, and he is also a great teacher and presenter. He speaks confidently and is able to pivot in design thinking to approach the design in flexible ways. It has been an honor and a privilege to work with someone so knowledgeable, and he has also taken time to walk me through designs when I have questions or don’t understand the workings of something behind the scenes. It’s people like Sajin who make my work as a Producer easy – and I cannot say enough good things about him.
Empathize
Gaining a deeper understanding of target users through interviews and observation to uncover their needs, pain points, and behaviors.
Conceptulize
Defining design opportunities, crafting problem statements, ideating solutions, creating user journeys.
Design
Developing ideas into more tangible artifacts such as user personas, wireframes, prototype designs and concepts.
Test
Validating concepts through prototyping and target audience feedback.
Human Factors International (HFI)
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
PHONE
SOCIAL